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Help // FAQ

FAQ


Being Competitive



1.  How can print publications win over new advertisers?
Researching prospective advertisers online has become essential for publications to compete in today's digital world. Using adHub will simplify this process and will save your business time and money in the process. Alternatives include cold calling clients which often leads to frustration and many simply saying no. Try also looking for businesses that don't usually advertise and try to convince them that advertising would be best for their business. When publications have found advertisers that are interested in advertising in your publication, it is suggested that they bring inventive ideas to help assist them in their own goals of improving their sales as an added bonus.
2.  As a publication, what can I do to help my advertisers?
Establishing how many readers read a typical issue of your publication and your demographic is essential for your clients to know. Making this information easy to understand and accessible would be a step in the right direction for establishing a bond with your potential advertisers. Going the extra mile and determining where would be the most effective place in your publication for your clients to advertise and what would be the best ad size for your advertisers are great steps to take as well. Understand your potential advertiser's businesses before contacting them to advertise in your magazine or newspaper to connect how your publication has benefited similar business in the past and how your publication may be able to help them if they advertise with you in the future.
3.  How much do ad representatives make from an ad sale?
This number varies greatly but it is often 8 to 25 per cent of the gross. The number often fluctuates due to the roles different people play in regards to the sale.
4.  What should publications do if an advertiser makes a specific page placement request?
It is best for publications to try to comply with advertiser's request for specific pages as much as possible. This is especially true if the publication already made an agreement for the advertiser to take that page previously.
5.  How can my publication boost sales during the slow times?
It is often the best to create advertising around what advertisers you already attract and cater ad supplements to them. For example, a focus on 'back-to-school' could target fashion, school supplies, etc.
6.  Do I have to accept and create ads digitally?
It is highly recommended that you create your ads digitally and if you're a publication accept them digitally if possible. This usually makes things easy for both sides involved.



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