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Production

1. Should I charge my advertisers for ad production?: Many magazines and newspapers treat ad production as a standard service but some publications choose to charge advertisers for this service. Basic services such as layout and prepping art work are often free; logo design and more advanced photo editing more commonly come along with an additional charge.
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2. What should publications do if an advertiser makes a specific page placement request?: It is best for publications to try to comply with advertiser's request for specific pages as much as possible. This is especially true if the publication already made an agreement for the advertiser to take that page previously.
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3. Do I have to accept and create ads digitally?: It is highly recommended that you create your ads digitally and if you're a publication accept them digitally if possible. This usually makes things easy for both sides involved.
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