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Help // FAQ



1.  As a publication, what can I do to help my advertisers?
Establishing how many readers read a typical issue of your publication and your demographic is essential for your clients to know. Making this information easy to understand and accessible would be a step in the right direction for establishing a bond with your potential advertisers. Going the extra mile and determining where would be the most effective place in your publication for your clients to advertise and what would be the best ad size for your advertisers are great steps to take as well. Understand your potential advertiser's businesses before contacting them to advertise in your magazine or newspaper to connect how your publication has benefited similar business in the past and how your publication may be able to help them if they advertise with you in the future.
2.  What do I have to consider when paying my sales representatives?
Reimbursements for gas and other business-related expenses are essential for salaried sales representatives. For sales reps who are on commission it is important to take into consideration that they will get a prior set percentage of each sale made. Sales representatives may also work on contract. If that is the case they will only work for a limited amount of time or sell ads for only a select amount of sections.
3.  How much do ad representatives make from an ad sale?
This number varies greatly but it is often 8 to 25 per cent of the gross. The number often fluctuates due to the roles different people play in regards to the sale.
4.  How can my publication boost sales during the slow times?
It is often the best to create advertising around what advertisers you already attract and cater ad supplements to them. For example, a focus on 'back-to-school' could target fashion, school supplies, etc.

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