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Design Principles

1. How could I easily avoid making my ad look messy?: As fonts help communicate your message, you'll want to ensure they are legible and clear. A consistent use of no more than three typefaces in one design is recommended to help your ad look unified.
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2. What should I look for when I'm deciding on typography for my ad?: Contrast between fonts from one another and the space around it is essential when looking at typography. The key goals of type design are readability and aesthetic.
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3. Who should design my print ad?: With powerful desktop publishing software available at affordable prices, you could do it by yourself. You could also choose to hire a graphic designer, use an ad agency or get the publication you chose to advertise in to do it for you.
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