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About // Blog

2 Jan, 2013

PRINT ISN'T DEAD [SHOUTY CAPITALS]!!!!

PRINT ISN'T DEAD [SHOUTY CAPITALS]!!!!

Misleading reporting, mainly online, perpetuates pathos of print's demise. The problem is, it's false.



With the onslaught of, mostly online, news stories this past couple of weeks about Spin Magazine ceasing its print edition, came the latest declarations of the demise of print. Courtesy of Mashable (surprise, surprise):

Spin became the latest magazine to pull out of print, halting production after 27 years.


It's not that that Mashable, and others are not reporting the facts. Yes, Spin Magazine is indeed ceasing its print edition. But that's only half the story.

The New York Times:

Two weeks after its takeover by an online media company, Spin magazine’s future as a print publication was cast further into doubt on Friday when 11 employees — a third of the staff — were laid off and publication plans for the bimonthly magazine were suspended.


Get that? An online media company, BuzzMedia, purchased Spin Magazine, a 25 year old product and brand and after 2 weeks decided to shelve its print edition and lay off 33% of its employees. It's probably pretty safe to say that BuzzMedia planned this move well before the purchase.

That's not to say that business-wise, everything was great with Spin.

Like most music magazines, Spin has struggled with online competition and falling advertising. To compete with online forces like Pitchfork, Spin introduced an iPad app and beefed up its Web site. In March, it shifted the print edition from monthly to bimonthly publication and lowered the magazine’s rate base, the minimum guaranteed circulation, to 350,000 from 450,000


Much like Newsweek's recent meltdown (with misleading online reporting there too) both these publications were already in trouble (partially because of readership and partially because of mismanagement).

However the issue is not about PRINT. No matter how many internet stories are written about the demise of print, how print is dead, how the internet is king!!!!! It doesn't make it so.



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